![]() ![]() ![]() Viger’s personal philosophy on plagiarism in the beauty community is to, “trust that their own karma will sort them out.”īut looking out for oneself passes the accountability to the consumer. Are all the pictures like that? Does it look like stock photography or is it their own?” “If you look at somebody’s promoted picture and that’s how they show their work, you’ve got to look at the consistency. “I’ve seen that a lot actually, like, if you were to Google, ‘Toronto makeup artists’, there will be people that come up and it’s some of my pictures,” said Viger.įor the average consumer, Viger’s advice is: Do your research. Instead of people plagiarising a makeup technique of hers, Viger says that she has encountered people who use her photos of her work and pass it off as their own. It’s not only just taking their photos and their words, but it’s also like style or technique, copying things like that,” said Viger in an interview. “I think it’s happened to a lot of people. She has 12 years of experience, her own makeup line and 77.7k followers on Instagram. ![]() Toronto-based makeup artist Melanie Viger, also known as has encountered these dilemmas herself. “What happens when someone goes to a freelancer and asks for something similar because they think it’s attainable with 100 per cent makeup? Very few freelance MUAs will be able to recreate that to that degree of precision… It only does a disservice to the community!” she said. It could be mistaken as his own work, Begley insisted. But in the moment, his caption read: “with a baby louis vuitton under her underarm □□ I turned the instagram filter into a makeup look! what do you think □”. ![]() “If he had disclosed that, no problem! But not doing so sets an unrealistic standard for not only smaller aspiring artists, but the general consumers who follow him as well,” she said.Īfter the fact, Charles did state on several occasions that he uses Face Tune and Photoshop to edit his photos – including this one in particular. Begley was clear that editing is not the issue, but the lack of transparency is. In Begley’s, although it’s also very well done, you can see the brush strokes in the pattern of the Louis Vuitton logo.īegley’s look, she explicitly stated in her Instagram caption, was done with some minor edits to her work in Photoshop. #PHOTOSHOP MACKUP BEFOE AND AFTER PROFESSIONAL#When placed beside each other, it’s clear which one seems more professional looking – Charles’s look. They all have one thing in common: as makeup artists, they’ve used their online platforms to advance their makeup careers through social media and create their own makeup brands.īut where do we draw the line between inspiration and something more? Just like James Charles, artists like Marlena Stell, Nikita Dragun, and Huda Kattan are very familiar names in the online beauty community. In a world where timing is key, some will do anything to be at the top of this hierarchy, which leaves little to no room for the recognition of new talent. The rise of social media “influencers” has introduced a hierarchy amongst the MUAs of Instagram. Instagram is her social media outlet of choice, where she shares her art with her 6.3k followers. She believes Instagram’s new algorithm seems to only promote those who have an established presence on the platform. Begley is a stay-at-home mom and a makeup artist. 28, 2019, explaining where her frustrations come from. "We've had enough of the over-editing, photoshop and not showing enough realness! So, we thought we'd look in the mirror and start with ourselves," she wrote as she posted a video of herself displaying in detail the before and after of what an edited picture would look like, as it made its way to a beauty campaign.“I, and so many of my friends within the community, spend tireless hours doing detailed looks by hand, only for Instagram to not show it to our followers to be, quite frankly, largely passed over these influencer giants,” said Begley, 25, in an interview on Nov. However, she didn't just use her words to explain this. She protested the use of filters and extreme photoshop that are used to misguide consumers and manipulate them into buying specific products. #PHOTOSHOP MACKUP BEFOE AND AFTER SKIN#Kattan, popularly known for her Huda Beauty blog that has since branched out into a makeup line, used social media to show us that real skin is textured, has pores, redness as well as bumps, acne, scars, lines and wrinkles. However, there is no such thing as a perfect skin, and makeup guru Huda Kattan is here to make sure you know that. Blurring out blemishes, flaunting unnaturally pore-less skin, displaying unnaturally narrow noses and smoothening out faces with the help of filters in order to meet social media expectations has become the norm for any campaign selling beauty products and targeting vulnerable women in the market. ![]()
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